7 Types of video content for effective marketing

7 Types of video content for effective marketing

Nothing beats making a video to advertise your goods and services, your brand, or your core business values if you want to attract more potential customers. Here are seven different forms of video content you can use to cater to your target audience.

1. Business introduction or behind-the-scenes

If your company doesn't have an online presence, giving consumers direct access to your staff and product is one of the best things you can do. Show your audience how a product is produced by giving them a tour of your office or broadcasting your company's launch case.

Be sure to invite as many people as possible to watch your live broadcast, but keep in mind that most live broadcasts can be recorded and watched later. After the live broadcast, you'll probably want to keep the video open.

2. News and trending topics

Live event broadcasts are amazing not only because they're current, but they also give the viewers something to talk about.

People and businesses can use Facebook Live and Instagram stories to share recent content, trending news, and other related stories. For example, you can stream a live cooking show while also engaging your audience by hosting a live Q&A session before or during the show.

With these tools, you can reach millions of people in a matter of minutes.

3. Ask me anything (AMA)

You may be getting a lot of conceptual questions about new ways to use your product or service, the company's course, and so on. There's no better way to answer these questions than with an AMA section that's both personal and unscripted.

If you have a large crowd turn out, make sure to keep the questions and answers flowing in a relevant and engaging manner. There's nothing wrong with telling people what you had for breakfast, but fixing service glitches or responding to product feature requests would serve a much broader audience.

4. How-Tos

There's no better way to direct consumers than with how-to tutorials, whether it's a soon-to-be-released product or a quick rehash of an existing one.

These not only show current customers how to use your product or service in the best possible way, but they also encourage prospective customers to see your product and customer service philosophy in motion. When you continue to receive inquiries about your goods or services, saving these videos can be extremely useful — it's a simple way to create a video reference library for sales and help.

5. Webinars

Webinars are multimedia gatherings attended by an online audience. Due to real-time audio and video streams, they allow for online participation.

Presentation slides, in addition to video files, can be transmitted and run in conjunction with the rest of the presentation. You may also use the screen capture feature to demonstrate an application or a website to your viewers. Webinars also provide interactive features including chat, polls, surveys, and tests.

6. Live broadcast announcements

You can use social media sites to broadcast live updates about an upcoming product, service, or event. These will make the announcement even more interesting and personal than a faceless press release or status update ever could.

Customers' "fine print" questions are heavily limited by text-based announcements and pre-recorded videos. Consider live broadcasts as an opportunity to hold your own private press conference and answer questions following your scripted announcement.

According to social media surveys, Facebook users spend three times as much time watching live streams as they do watching pre-recorded videos. For live video streaming, there are a few different providers to choose from. The length of your content and the demographics of your target audience will all play a role in determining which is the best option for you.

7. Promotional videos

Make a free offer on social media to anyone who watches a live broadcast. Your promotional videos should project a positive image of your company and encourage people to do business with you.

Many businesses today use influencers to draw customers. If you promote your business with someone who is familiar with your target audience, you're more likely to attract potential customers, particularly those who are learning about your product or service for the first time.

Keep in mind that promotional videos should be short and sweet, lasting no more than 10 to 15 minutes.

Call us with any questions you have, and we'll be happy to help you add value to your company by using today's best live video services.