5 social media marketing tips

Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good. Here are five tips on how to use your […]

Facebook makes space for more relevant posts

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends […]

5 social media trends of 2018

To say that social media is a small part of our lives is an understatement. Platforms like Facebook, Instagram, Twitter, and Snapchat are now integrated into our lives like never before. But what’s next? Can social media’s involvement go any further? These upcoming trends certainly point toward it. Read on to learn more. The boom […]

Facebook Messenger: What’s New?

Over 330 million consumers connected with small businesses via Facebook Messenger in 2017 alone, so it’s evident that the ‘phone call’ era is coming to a close. Since consumers now want constant, immediate online connectivity with their local car dealership, pizza joint, and other local businesses, it is only fitting that Facebook Messenger’s latest feature […]

Google reviews: how to make them count

Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results. How Google changed search […]

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that’s no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook. […]

How to create engaging content

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers. You can make it happen by taking these four steps: Identify what’s […]

Four Facebook features for your business

Facebook has numerous built-in features to help small- and medium-sized businesses thrive. But chances are that most business owners are taking advantage of only just a few. With Facebook’s audience reaching 1.8 billion users monthly, it’s vital for your business to leverage the right tools to enhance growth. Here are four features you should start […]

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips […]